Why I started Doing Personal Brand Photography

Personal brand photography is a mix of photojournalism, lifestyle photography and portraiture - the photography styles I use in my family photography. Given my background in business and love of marketing and business personal brand photography is of particular interest. It allows me to work with entrepreneurs to build their brand through the use of photography, marrying my two strengths and loves.

ARTICLE: Why your personal brand deserves high-quality photography - TNW

Click here to view an article on the importance of photography in your Personal Brand:

https://thenextweb.com/creativity/2017/04/09/personal-brand-deserves-high-quality-photography/

Quote: "Using photography to reinforce your personal brand is an excellent way to take advantage of the visual nature of the human brain. If you’re running an online business or building an online portfolio, high-quality, authentic photography will play a crucial role in delivering the personality of your brand. It’s one of the most effective ways to enhance your positioning as an expert and instantly connect with your readers or customers."

ARTICLE: Personal Branding Mentioned by Forbes

Click here for full article: https://www.forbes.com/sites/forbescoachescouncil/2018/01/29/15-personal-branding-mistakes-to-avoid-as-an-executive/#1b0692f1307b

 

I think this quote is an example of why it is important to connect with your photographer and make sure he or she really understands you and your brand

 

6. Being Inauthentic In Your Story

Your story is the most powerful tool you have to connect with others. Executives must learn to identify their brand story and share that story in a meaningful and relevant way. When executives fail to allow themselves to be vulnerable by sharing their authentic story, their audience loses engagement. This can lead to attrition among both customers and employees alike. - Niquenya Collins, Building Bridges Consulting