ARTICLE: Personal Branding Mentioned by Forbes

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I think this quote is an example of why it is important to connect with your photographer and make sure he or she really understands you and your brand


6. Being Inauthentic In Your Story

Your story is the most powerful tool you have to connect with others. Executives must learn to identify their brand story and share that story in a meaningful and relevant way. When executives fail to allow themselves to be vulnerable by sharing their authentic story, their audience loses engagement. This can lead to attrition among both customers and employees alike. - Niquenya Collins, Building Bridges Consulting